Nestled in Japan’s national park overlooking Lake Kawaguchi, HOSHINOYA Fuji offers a high-end “glamping” (glamorous camping) experience that provides guests with an intimate, private view of the iconic Mount Fuji—a UNESCO World Heritage Site. Surrounded by serene nature and set within a red pine forest, the resort blends luxury, minimalism, and outdoor adventure into one unforgettable stay.
Located just a 20-minute drive from Kawaguchiko Station and a short five-minute walk from Oishi Park, the resort welcomes guests with a warm reception area. The first reception space features high ceilings, minimalist decor, and a wall of colorful backpacks. Each guest receives a backpack filled with camping essentials including a pair of Nikon binoculars, a flashlight headband, and homemade biscottis. Once equipped, guests and their luggage are transported to the main resort area via stylish Jeeps.
The resort’s main area is situated 100 meters up a mountain slope, where the check-in desk itself offers a scenic view through expansive windows and wooden interiors. Every cabin at HOSHINOYA Fuji is designed to showcase the natural surroundings, especially the stunning view of Mount Fuji visible through large floor-to-ceiling windows. The interior of the cabins emphasizes simplicity and elegance, drawing attention outward toward the forest and the mountain. Each cabin includes both an indoor view lounge and a private terrace with a comfortable sofa for two.
Guests are encouraged to embrace the natural environment. A visit to the Cloud Terrace, the resort’s open-air communal space nestled in the forest, offers a relaxing social experience. Seasonal sweets and drinks are served around a campfire, and two DIY stations let guests craft their own baumkuchen treats and sparkling wine cocktails using Japanese soda, fresh herbs, premium fruit syrups, and wine. Surrounded by tall pine and cedar trees, the ambiance is enriched by the rustling leaves, bird songs, and the occasional gentle melodies of a Barafon, an African wind instrument, playing from a nearby forest concert.
Around the campfire, some guests roast marshmallows, while others participate in wood-chopping activities. The gentle forest breeze and the immersive setting provide a calming contrast to urban life, striking a balance between indulgence and nature.
One of the resort’s standout activities is the early morning Jukai (Sea of Trees) Nature Tour. Starting at 6 AM, guests are guided through the Aokigahara-Jukai forest and into a mysterious lava cave, where the temperature drops noticeably. The tour includes a moment of reflective silence, allowing guests to heighten their sensory awareness before returning to the resort for breakfast.
Breakfast at HOSHINOYA Fuji is an experience in itself. A Glamping Master delivers a gourmet picnic to each guest’s balcony, served in a wooden box filled with culinary delights. The menu includes kefir yogurt paired with vibrant jams and granola, Spanish omelet, homemade sausages, creamy carrot soup, a fresh strawberry salad, and oven-baked bread. With Mount Fuji standing majestically in the background, this meal offers a truly unique and picturesque start to the day.
After enjoying the morning and taking in the panoramic views for a few more hours, guests prepare for departure. The scenic journey back to Kawaguchiko Station and then to Tokyo wraps up an immersive and tranquil experience. HOSHINOYA Fuji leaves a lasting impression, combining natural beauty with luxury in a way that makes guests long to return.
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